A 3-week program in Ho Chi Minh City bridging academic theory and corporate reality for high school students.
A structured journey from global context to local application — culminating in a competitive marketing challenge with real brands.
Build a macro-level understanding of the forces shaping international business.
Apply international strategy to the Vietnamese business landscape through theory and immersion.
Explore functional career paths and compete in a real-world marketing challenge.
Students gain hands-on experience through factory tours, company visits, and direct engagement with Vietnam's business leaders.
On-the-ground visits to leading Vietnamese and multinational companies — see how global business operates in emerging markets.
Teams develop and pitch marketing campaigns for global brands like Milo and KitKat to a panel of industry executives.
Every participant completes three professional deliverables — building real analytical and strategic skills.
A comprehensive industry analysis reviewed by Fulbright University Vietnam (FUV) faculty.
A strategy paper outlining how a foreign firm should enter and compete in the Vietnamese market.
A team-based marketing pitch presented to a panel of industry executives featuring real brand campaigns.
Applications for the Summer 2026 cohort are now open. Spaces are limited.
